The 2025 Africa Cup of Nations (AFCON) has broken records, attracting a staggering 3.45 billion cumulative viewers across TV and digital platforms. This milestone marks the most-watched AFCON edition in history, solidifying African football's growing global influence.
The tournament, held in Morocco from December 21, 2025, to January 18, 2026, drew massive audiences worldwide. BeIN SPORTS, the official broadcaster, reported 1.75 billion cumulative TV viewers, a 127% increase from 2023. Digital engagement also skyrocketed, with 1.68 billion cumulative video views and 133.4 million engagements across social media platforms.
*Key Viewership Highlights:*
- _Most-watched match_: Egypt vs. Zimbabwe (98.3 million viewers) - Mohamed Salah's injury-time winner.
- _Final match_: Senegal vs. Morocco (97.3 million viewers) - Senegal won 1-0 in extra time.
- _Digital reach_: 6.1 billion impressions and 5.2 billion video views across social media platforms.
BeIN SPORTS CEO Mohammad Al-Subaie praised the tournament's success, citing the "enormous appetite for African football in the MENA region". The broadcaster has held AFCON rights since 2008, showcasing its commitment to African football.
The tournament, held in Morocco from December 21, 2025, to January 18, 2026, drew massive audiences worldwide. BeIN SPORTS, the official broadcaster, reported 1.75 billion cumulative TV viewers, a 127% increase from 2023. Digital engagement also skyrocketed, with 1.68 billion cumulative video views and 133.4 million engagements across social media platforms.
*Key Viewership Highlights:*
- _Most-watched match_: Egypt vs. Zimbabwe (98.3 million viewers) - Mohamed Salah's injury-time winner.
- _Final match_: Senegal vs. Morocco (97.3 million viewers) - Senegal won 1-0 in extra time.
- _Digital reach_: 6.1 billion impressions and 5.2 billion video views across social media platforms.
BeIN SPORTS CEO Mohammad Al-Subaie praised the tournament's success, citing the "enormous appetite for African football in the MENA region". The broadcaster has held AFCON rights since 2008, showcasing its commitment to African football.
