Kenya’s Top 10 Influencers Who Raked in Ksh 296 Million from Brand Sponsorships in 2025

Kenya’s influencer economy hit new heights in 2025, with the top 10 social media stars earning a combined Ksh 296 million through brand partnerships, according to Nairobi-based data analytics firm OdipoDev.

Leading the pack was Eric Omondi, who bagged Ksh 57 million, followed by Amber Ray at Ksh 44 million and Millicent Ayuwa with Ksh 35 million. Comedy and entertainment dominated the list, proving that local content creators are turning influence into serious income.

Here’s the full list of Kenya’s top-earning influencers in 2025:

Eric Omondi – Ksh 57 million

Amber Ray – Ksh 44 million

Millicent Ayuwa – Ksh 35 million

Jaymo Decin – Ksh 25 million

Tom Daktari – Ksh 25 million

Crazy Kennar – Ksh 23 million

Awinja Nyamwalo – Ksh 20 million

Bahati – Ksh 20 million

Pascal Tokodi – Ksh 20 million

Njugush – Ksh 16 million

Instagram emerged as the most profitable platform, with top creators converting an average of 40.8% of views into paid content. Facebook followed with 21.2% conversion, while TikTok, despite high engagement numbers, remained the least lucrative for brand deals.

The 2025 data highlights how Kenyan influencers are not just entertainers—they are serious business players, leveraging social media to generate multimillion-shilling incomes.